Haier Recycling and Toyota Tsusho cooperate to develop high-quality PCR materials with a purity of up to 99.9%
2025-05-19
Qingdao Hailuyuan Recycling Technology Co., Ltd. (hereinafter referred to as "Haier Recycling"), a subsidiary of Haier Smart Home, and Toyota Tsusho (China) Co., Ltd. (hereinafter referred to as "Toyota Tsusho") held a strategic cooperation signing ceremony in Qingdao. The two parties will cooperate in the plastic recycling business in the home appliance and automobile fields, and jointly develop high-quality PCR recycled plastic products with a purity of up to 99.9% to establish an automotive recycling supply chain to meet the growing demand for recycled plastics in the automotive industry and jointly promote the high-quality development of the plastic circular economy industry.
As a green and low-carbon new material, PCR recycled plastics mainly come from plastics extracted from secondary recycling of household appliances, automobiles, etc. after daily consumption. However, according to relevant data statistics, in 2023, driven by multiple favorable policies, the recycling rate of waste electrical and electronic products will be 37.17%, a year-on-year increase of 3.72%. Most of the rest are dismantled in an irregular manner or enter the second-hand market after refurbishment, which not only pollutes the environment but also causes waste of resources. On the contrary, if the waste home appliances are recycled and disassembled and applied to the fields of automobiles, daily chemicals, OA, etc., it will not only reduce environmental pollution, but also help save resources.
In this cooperation, Haier Recycling and Toyota Tsusho will give full play to the advantages of their respective fields to jointly build a high-quality PCR supply chain in the automotive industry. Toyota Tsusho is a wholly-owned subsidiary of Toyota Tsusho Corporation, a member of the Toyota Group, and is an industry leader in automotive carbon neutrality and sustainable development. In April 2024, the original metal resource recycling department and the chemical department were integrated to form a new circular economy department. The company will use its strong sales channels in the automotive industry and its understanding of chemical laws and regulations in various countries to support the development of PCR products that can be used in the automotive industry, comply with chemical laws and regulations when importing and exporting, and expand sales in China and overseas.
As an important layout of Haier Smart Home in the recycling field, Haier Recycling relies on the advantages of Haier Smart Home's marketing network, service network, logistics network, recycling network, and channel network. The network innovates the "five-network integration" recycling model and establishes a nationwide network of waste home appliance recycling contacts, which can ensure high-quality, large-scale and traceable supply of waste plastics from home appliances. At the same time, Haier Recycling has laid out the industry's first home appliance recycling interconnected factory, which controls product quality from the entire process of disassembly, cleaning, granulation, etc., and has the ability to develop and stably supply high-quality PCR products, which will promote the green development of the entire industrial chain of the automotive industry.
For a high-quality PCR supply chain, a complete recycling system and leading scientific and technological strength are indispensable. In addition to building the country's largest waste home appliance recycling network system, Haier Smart Home Recycling Interconnected Factory has also introduced the industry's most advanced high-quality plastic cleaning and sorting production line and recycling new material production line to achieve circular technology leadership.
At present, Haier Smart Home Recycling Interconnected Factory can dismantle 2 million waste home appliances and recycle 30,000 tons of recycled materials each year. Based on the industry-leading recycling technology, the removal rate of metal impurities, glass, copper wire, etc. in the waste plastics disassembled by the factory is 100%, and the impurity rate is less than 0.2%. The purity of the produced recycled new materials reaches 99.9%, and the physical properties are almost 0 attenuation. It can directly replace new materials and be applied to automobile bumpers, interior kits, pedals and other parts, which can not only reduce carbon and cost, but also further improve the reliability and safety of the products.
At present, the plastic recycling economy has accelerated into the fast lane of development. Looking to the future, Haier Smart Home will continue to expand its recycling industry layout, expand the application of new recycled materials in home appliances, automobiles and other fields, and export replicable and popularizable experiences and results to contribute to the realization of a circular society.
Read More